In the modern world, the concept of entrepreneurship is often identified with the pursuit of profit and economic growth. However, one approach, which is our proposal is emerging that of the human-centered business development, which places the human person at the centre of business activities. This approach recognises that the true success of a company cannot be measured only in terms of profit but also by its effect on human well-being and development.
The human-centric entrepreneurship is not just an alternative approach, but a necessity in our time. In a world where consumers are becoming increasingly savvy, businesses are encouraged to adapt and adopt practices that mount in the center of the man.
Products and services with human
In this context, companies with this orientation they choose to produce high-quality products, safe and functional, having previously worked and studied the needs of consumers. Extra geared in the creation of products based on the improved user experience and durability. For example, a company with a human-centred sign will not opt for the production of a cheap product, often impersonated well-known brand, only achieve a temporary profit.
The same is true with regard to the provision of services. For example, a construction company with a people-centred approach will be chosen to design spacious apartments, which allow residents to live comfortably.
Instead of trying to reduce the square footage to increase the number of partitions, will give emphasis on quality materials and ensure natural lighting and ventilation, creating a healthy and pleasant living environment. In addition, we take care to provide communal areas such as gardens, playgrounds, promoting social interaction and well-being of the residents.
Of course, each such option lead to an inevitable increase in the cost of production of the product or the cost of providing a service. But there is the essence of human-centered development of a company. Such guidance companies choose to absorb the cost increase, and sacrificed temporarily a part of their profits to ensure the success of the project. The substance of shaping a product or service while respecting the needs, aspirations and rights of the people, by making them at the same time affordable to the whole of society. Therefore, products and services of companies that operate human-centered, doesn't mean it's increased cost for the customer.
Viability of the human-centered development
As already mentioned, companies that choose to do business with the axis of human well-being are faced with a reduction in their income due to the absorption of the additional costs. At the same time the anthropocentric orientation of a company clearly works as a deterrent for each customer, which the "I" are not in line with the basic principles on which works for a company. For example, there's very little chance to apply to a customer in a building that proposes and supports the horizontal layout for the construction of a skyscraper. This means that the company claims its share of part and not the whole market.
However, these losses are of a temporary nature. In the long term, such companies will reduce to a minimum the losses of customers, which will eventually lead to the damping of such an investment.
In addition, given the consumer shift to human-centered products, will increase the turnover of such enterprises, by compensating for the small percentage of profit. In fact, you created firm bonds with the customers, based on mutual trust. Finally we will create a cycle of mutual benefit, where the success of the company in line with the well-being of people.
Social responsibility
The human-centric approach to business development is based on a deep-rooted moral and social responsibility. Companies that adopt this approach recognize that they have a responsibility towards customers, employees, and wider society. This means that we need to make decisions that promote human well-being, even if this implies the reduction of short-term profits.
This approach can be adopted through the transparency of business practices, the promotion of equality and integration, and support sustainable practices that protect the environment and the society.
In fact, this mode of activity of a company is the result of a clear and strong conviction in regard to the respect of the people and in human rights. To the right of a man to the access to public goods, health and safety. Rights of each firm, through its field of activity, can defend.
The people-oriented business development offers a new way for businesses seeking to be not only profitable but also socially responsible and morally fair. With the prioritization of the prosperity of its customers and wider society, businesses can create long-term value of more than financial profit, by promoting a culture of mutual respect and prosperity. This road is not only correct from a moral point of view, but also strategically smart, as consumers increasingly prefer to support companies that share their values, which will increase more and more of the turnover of the business.
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Human-Centric Business Development
19 July 2024
In the modern world, the concept of entrepreneurship is often identified with the pursuit of profit and economic growth. However, one approach, which is our proposal is emerging that of the human-centered business development, which places the human person at the centre of business activities. This approach recognises that the true success of a company cannot be measured only in terms of profit but also by its effect on human well-being and development.
The human-centric entrepreneurship is not just an alternative approach, but a necessity in our time. In a world where consumers are becoming increasingly savvy, businesses are encouraged to adapt and adopt practices that mount in the center of the man.
Products and services with human
In this context, companies with this orientation they choose to produce high-quality products, safe and functional, having previously worked and studied the needs of consumers. Extra geared in the creation of products based on the improved user experience and durability. For example, a company with a human-centred sign will not opt for the production of a cheap product, often impersonated well-known brand, only achieve a temporary profit.
The same is true with regard to the provision of services. For example, a construction company with a people-centred approach will be chosen to design spacious apartments, which allow residents to live comfortably.
Instead of trying to reduce the square footage to increase the number of partitions, will give emphasis on quality materials and ensure natural lighting and ventilation, creating a healthy and pleasant living environment. In addition, we take care to provide communal areas such as gardens, playgrounds, promoting social interaction and well-being of the residents.
Of course, each such option lead to an inevitable increase in the cost of production of the product or the cost of providing a service. But there is the essence of human-centered development of a company. Such guidance companies choose to absorb the cost increase, and sacrificed temporarily a part of their profits to ensure the success of the project. The substance of shaping a product or service while respecting the needs, aspirations and rights of the people, by making them at the same time affordable to the whole of society. Therefore, products and services of companies that operate human-centered, doesn't mean it's increased cost for the customer.
Viability of the human-centered development
As already mentioned, companies that choose to do business with the axis of human well-being are faced with a reduction in their income due to the absorption of the additional costs. At the same time the anthropocentric orientation of a company clearly works as a deterrent for each customer, which the "I" are not in line with the basic principles on which works for a company. For example, there's very little chance to apply to a customer in a building that proposes and supports the horizontal layout for the construction of a skyscraper. This means that the company claims its share of part and not the whole market.
However, these losses are of a temporary nature. In the long term, such companies will reduce to a minimum the losses of customers, which will eventually lead to the damping of such an investment.
In addition, given the consumer shift to human-centered products, will increase the turnover of such enterprises, by compensating for the small percentage of profit. In fact, you created firm bonds with the customers, based on mutual trust. Finally we will create a cycle of mutual benefit, where the success of the company in line with the well-being of people.
Social responsibility
The human-centric approach to business development is based on a deep-rooted moral and social responsibility. Companies that adopt this approach recognize that they have a responsibility towards customers, employees, and wider society. This means that we need to make decisions that promote human well-being, even if this implies the reduction of short-term profits.
This approach can be adopted through the transparency of business practices, the promotion of equality and integration, and support sustainable practices that protect the environment and the society.
In fact, this mode of activity of a company is the result of a clear and strong conviction in regard to the respect of the people and in human rights. To the right of a man to the access to public goods, health and safety. Rights of each firm, through its field of activity, can defend.
The people-oriented business development offers a new way for businesses seeking to be not only profitable but also socially responsible and morally fair. With the prioritization of the prosperity of its customers and wider society, businesses can create long-term value of more than financial profit, by promoting a culture of mutual respect and prosperity. This road is not only correct from a moral point of view, but also strategically smart, as consumers increasingly prefer to support companies that share their values, which will increase more and more of the turnover of the business.
