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SWOT analysis is a very important tool for examining an organization and its environment. The SWOT word refers to Strengths, Weaknesses, Opportunities and Threats.

SWOT analysis factors

In IONIKI, SWOT analyzes are made on a specific market segment according to the needs of the business. We identify the critical success factors in each category of analysis and evaluate them. Next, we indicate the points that business executives need to focus on when planning strategic actions.

SWOT analysis elements

The SWOT analysis focuses on the business and its general environment and looks at internal factors:

  • Strengths

The characteristics and attributes of the business that create a competitive advantage in that particular segment of the market

  • Weaknesses

The characteristics and attributes of the business that make it vulnerable to competition

and external factors:

  • Opportunities

The positive points in the external environment that the business can exploit and improve its market positionά

  • Threats

Negative elements in the external environment may put the business at a disadvantage in the market

In IONIKI, we use SWOT analysis to help you understand the business environment in which you operate, in a clear and organized way. We want to guide you in making the right decisions to cope with the ever-changing business environment.